Chapter One: Introduction
1.1 Background of the Study
Seasonal events, including cultural festivals, agricultural fairs, and religious celebrations, play a significant role in shaping local economies by attracting visitors, generating revenue, and creating employment opportunities. In Makurdi Local Government Area, Benue State, seasonal events such as the New Yam Festival and Christmas fairs are integral to the socio-economic fabric of the community. These events stimulate economic activities by driving demand for goods and services, promoting local businesses, and enhancing tourism. According to Ochefu and Adakole (2024), seasonal events serve as catalysts for economic growth, fostering community development and cultural preservation. However, despite their potential, the economic impact of seasonal events in Makurdi is often undermined by challenges such as inadequate infrastructure, poor event planning, and limited stakeholder collaboration. This study examines the impact of seasonal events on the local economy in Makurdi, exploring their contributions, challenges, and implications for sustainable economic development.
1.2 Statement of the Problem
While seasonal events in Makurdi contribute to the local economy, their full potential remains untapped due to various challenges, including limited funding, inadequate marketing, and poor infrastructure. Previous studies have focused on the cultural and social aspects of seasonal events but have not adequately explored their economic impact in Makurdi (Agbo & Ocholi, 2023). This gap in research limits the understanding of how seasonal events can be leveraged to drive sustainable economic growth. This study seeks to address these issues by evaluating the impact of seasonal events on the local economy in Makurdi Local Government Area.
1.3 Objectives of the Study
1. To assess the economic contributions of seasonal events in Makurdi.
2. To identify challenges affecting the economic impact of seasonal events.
3. To propose strategies for enhancing the economic benefits of seasonal events.
1.4 Research Questions
1. What are the economic contributions of seasonal events in Makurdi?
2. What challenges affect the economic impact of seasonal events?
3. What strategies can enhance the economic benefits of seasonal events in Makurdi?
1.5 Research Hypotheses
1. H₁: Seasonal events significantly contribute to the local economy in Makurdi.
2. H₂: Challenges in event planning negatively impact the economic benefits of seasonal events.
3. H₃: Effective strategies can enhance the economic impact of seasonal events in Makurdi.
1.6 Significance of the Study
This study is significant as it highlights the economic potential of seasonal events in Makurdi, providing insights for event organizers, policymakers, and local businesses. The findings contribute to academic literature on event management and local economic development, offering practical recommendations for maximizing the economic benefits of seasonal events. Additionally, the study underscores the importance of strategic planning and stakeholder collaboration in fostering sustainable economic growth through seasonal events.
1.7 Scope and Limitations of the Study
The study focuses on the impact of seasonal events on the local economy in Makurdi Local Government Area, Benue State. It excludes other aspects of seasonal events, such as cultural or social impacts, and focuses specifically on their economic contributions. Limitations may include variations in data availability and stakeholder participation.
1.8 Operational Definition of Terms
1. Seasonal Events: Recurring events tied to specific times of the year, such as festivals and fairs.
2. Local Economy: The economic activities and interactions within a specific geographical area.
3. Economic Impact: The effect of an event or activity on the financial well-being of a community.
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